Why Digital Asset Management not Enterprise Content Management?
The management of digital assets is one of the most important emerging challenges facing the UK Police Service today. The growth of digital assets has been phenomenal and the pace of growth and the importance of managing those assets is increasing with each passing month.
DAM enables the ingest, archival, search, annotation, versioning, display, management, repurposing, sharing and cross-platform publishing of digital content in a seamless, collaborative, and secure environment which is easily integrated with third party systems within the content workflow, spanning the asset lifecycle from creation through delivery.
The key formula to making digital assets accessible and useful is:
Content + Metadata = Asset
DAM is related to other content management tools, Web Content Management (WCM) and Enterprise Content Management (ECM). Whilst the primary concern of an ECM system is processing information and management of content DAM is concerned with the whole life management of digital media and has more emphasis on processing and special focus on metadata management and the transformation and assembly of assets for distribution in multiple mediums